The advantage of this system is the possibility of filing only one application, in one language and paying only one fee to protect the trademark in up to 97 countries. This register has the same effects as if your application had been filed in each of the designated countries, always based on the registration of the trademark in the owner's country of origin.

The international trademark is governed by the Madrid system and is a centralized solution for the registration and processing of trademarks throughout the world via the World Intellectual Property Organization (WIPO).

It responds to the need of many large and small companies that wish to obtain and maintain protection of their trademarks in multiple interesting markets for their activity.