They are two different figures but have some common characteristics. While the PDO determines the designation of origin of a product whose production, transformation and elaboration must take place in a specific geographical area with an acknowledged and recognized specialization, the PGI indicates the link with the territory in at least one of the production, transformation and elaboration phases. This means that the link with the territory is stronger than in the case of the PDO.
Within your marketing strategy, a solid company decision is to distinguish your products from the other in order to take advantage of that reputation when dealing with products from that region or that benefit from this knowledge. It is important to point out that in the case of these products, your company must maintain the standards of quality set for products elaborated in the said region or by using this knowledge.
Clarke, Modet & Cº has a specialized unit that offers guidance for obtaining the exclusive right to exploit a Protected Designation of Origin (PDO) or a Protected Geographical Indication (PGI), by offering legal protection against undue and unauthorized use.