I have an idea! Shoud I sell it? How can I protect? Who are my potential customers? What is the value proposition? What is the market size? What competitive advantage will allow me to have a profit?
Should I license?
Licensing is the way most used when the knowledge transfer is based on a patented technology. The owner authorizes the use of technology through a license that can be exclusive, non-exclusive, territorial or non-territorial, upon an initial payment - "single lump sum - or paid-up license", or subsequent payments, called royalties.
Should I sell?
A sale means that the holder of the technology give all rights either owned or explored by paying a fixed amount. All risks are transferred to the buyer, particularly market conditions, regulatory challenges or consequences related to competition.
How to do it
You need to know, exactly, the competitive advantages of the technology, competing or upcoming technologies, different types of markets where the technology can have impact, competition and business practices, legal restrictions, price and technology assessment (not just IP), business potential as well as economic and political conditions in the environment that can facilitate or hinder their commercialization.