We will address the most common problems trademark owners have to face and provide recommendations on protection strategies and best practices for a smooth and cost efficient prosecution.

Brand Protection in Latin America. Special focus on Brazil, Mexico, Argentina and the Andean Community

· Prosecution: main challenges and recommendations
· Why it is worth protecting trademarks in Latin America: Best practices for combating piracy and counterfeiting
· How to best take advantage of The Andean Community Collaboration
· Recent developments and what to expect in 2015